Not all casino game developers earn the same revenue. There are those that have been around for decades, and there are also newcomers that take the industry by storm. Today, let us look at the ones that have the highest profits in 2021.
Being the first and most popular of all casino game developers, Microgaming has been around since the 1990s—it is dubbed as the company that started online gambling. Today, its games are found in as many as 600 online casinos.
Microgaming’s annual revenue is $15.6 million. It has over 850 games, and more than 350 of these are available on mobile. It is constantly keeping up with trends, and it even acquires branded names for its slot machines, like Jurassic Park.
Playtech is the biggest game designer and licensor of software for virtual gambling. It employs thousands of people, and it continues to develop fresh products every year.
In 2020, Playtech will earn 1,078 billion EUR in revenues. In the first half of 2021 alone, the company earned more than 900 million euros.
As a B2B company, Playtech is strategic with its moves. Since it has been around since 1999, it has positioned itself in the market as the premier partner for game development and its execution.
Playtech does not only make slot machine games. They have options for poker rooms, table games, online sports betting, mobile games, scratch cards, and even live dealer games.
NetEnt is behind one of the most popular online slots, Gonzo’s Quest. A Swedish game developer, NetEnt has more than 250 virtual clubs, and they have over 200 games in various gambling genres.
NetEnt was founded in 1996, but Evolution Gaming now acquires it. It has 100 plus employees, generating an average of $204 million in annual sales. Since its acquisition, its financial reports have not been in the limelight.
Hailing from the UK, BetSoft is a slot machine developer, but it has expanded its offerings to other games like blackjack, poker, scratch cards, and others. It is a world leader in making automatic machines with high-end 3D graphics.
BetSoft does not only operate in the UK. Its games are distributed in Asia, Europe, and the USA. Some of its most successful titles are At the Copa, Good Girl Bad Girl, and Rook’s Revenge.
BetSoft’s revenue is $79 million per year. It has more than 170 games in its offerings, and they follow a mobile-first principle. As such, their games are accessible no matter what device the customer is using.
How Do Casino Game Developers Earn Money?
Game developers earn in a variety of ways. For one, they can make exclusive games for casinos, like the ones found in online casino JA. If this is the arrangement, the casino will pay them a hefty sum of money.
This used to be the model that many online casino game developers followed decades ago. Today, they merely license the game.
In essence, they make a game, and then they ask casino operators to launch the game. What it means is that a game that the developer made can be present and available in many online casinos.
In this model, the revenue is shared between the two entities. The casino operator will be liable for the management and marketing of the game and its site. The game developer will run the games from their servers.
Because of this, the game developer is accepting bets from millions of people from multiple sites at the same time. It is this kind of business model and process that allows them to offer progressive jackpot prizes.
Who Are the Other Biggest Game Developers?
There are thousands of game development companies in the world. They are all vying for the attention of gamers—as such. Only a few companies rise to a status where the gamers know who they are. Below are some of the runners-up.
RTG is a well-known online casino game developer. There was a time when it was big enough to stand toe-to-toe against Microgaming and Playtech. It is still a large company, with many games in the slot machines and table games genre.
International Game Technology is the creator of the famous DaVinci Diamonds slot machine. It is still active today. It has acquired licenses for known trademarks like Family Guy, Ghostbusters, and Black Widow.
SG Interactive is another huge gaming company that decided to create several brands. It is the owner of brands like Williams and Barcrest. SG Interactive is the company behind the popular slot called Rainbow Riches. They make not only online games but also land-based machines.
Companies rise and fall. Some have been around for many years—they are at the top because their CEOs did the right thing. They kept up with the ever-changing technology, and they made their games accessible to many gamers.
There will also be new companies that will rise from the bottom—these are companies that see loopholes and windows of opportunity. In the future, these are the companies that will eventually take players to a virtual world.