Why Business Cards Still Matter In The Digital Age

 

image BusinessCard Why Business Cards Still Matter In The Digital AgeIn this digital age of ours, it would be very easy to say that business cards are on their way out, with smartphones likely to render them obsolete. With the social network LinkedIn now one of the most popular ways for business people to stay in touch, the case for the end of the business card may be even stronger.

However, a person’s web address can easily be misheard or incorrectly noted down, and there is still something to be said for holding a tangible reminder of another person in your possession.

As such, here are some of the main reasons why we believe the humble business card still has a role to play.

In this digital age of ours, it would be very easy to say that business cards are on their way out, with smartphones likely to render them obsolete. With the social network LinkedIn now one of the most popular ways for business people to stay in touch, the case for the end of the business card may be even stronger.

However, a person’s web address can easily be misheard or incorrectly noted down, and there is still something to be said for holding a tangible reminder of another person in your possession.

As such, here are some of the main reasons why we believe the humble business card still has a role to play.

Contacts expect business cards

If you meet someone at a conference or similar and say you don’t have a business card but you will email them your contact details, the likelihood is your message will be lost in the deluge of messages they get every day, meaning that great first impression you made has been wasted.

By carrying a few business cards with you, your chances of making contact again in the future are greatly improved, and it could be the key to making the big deal or progressing your business.

Showcase your creativity

From chocolate bars to stress balls, business cards are no longer just a small rectangular piece of cardboard. Showing that you put such a great level of creativity into even something small like a business card demonstrates to the receiver that you are a creative soul with a keen attention to detail, and you are somebody that they should be looking to work with.

The other added benefit of a creative business card is that it will stand out from the many other cards business people receive every day. If you just present someone with a plain white card containing your name, phone number and email address printed in 12pt Arial, the chances are it will be forgotten in favour of more sophisticated offerings.

Consider a perforated card – human beings have a natural affinity towards tactile objects, so if the receiver likes to roll your card around in their hand, they are more likely to remember you too. Maybe even consider a wooden or embossed card to really stand out from the pack.

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